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Friday, May 17, 2019

Here’s how to make it big in marketing jobs

As anyone from a background in the field will tell you, marketing is an umbrella term for a plethora of other industries that work in tandem with it – business development, advertising, sales, event management and public relations. For a business to thrive, all of these individual aspects of marketing must come together successfully.

As a fresher or professional looking for marketing, there are certain skills you must possess:

  • If you say it well, you sell it well
    A primary qualifier for marketing jobs is how well you communicate your idea across. Not only must you be able to communicate and present well to the client, but also negotiate terms wherever necessary. When it comes to discussing budgets and timelines with clients, your ability to get them on your side of the bargain is what counts for your team. The same goes for the designers, writers and vendors you outsource for your projects as well. Needless to say, having great verbal and people-pleasing skills is crucial to getting them convinced.
  • Think smart, work smarter
    Analytical thinking is the key to turning your marketing strategies around. Marketing research consists of a lot of numerical, graphical and report-based data. As you go up the ladder in marketing, your analytical thinking capabilities would get higher and sharper. In order to find out what your target audience needs marketing for, you must be proficient in deriving smart solutions from the data presented to you.
  • You must be technologically sound
    In order for you to understand analytical data; you must be highly proficient in technology and software. You would need to regularly track the progress of an on-going campaign, make records and create an analysis report. This is why almost all marketing jobs seek individuals with basic computer skills and proficiency in MS Office, data analysis software and search engine related knowledge, among others. 
These are the basic personal and technical skills you should hone as a professional across all roles in marketing. The various titles in marketing jobs include content strategist, content marketing manager, digital marketing manager, marketing data analyst, marketing technologist, social media coordinator, SEO strategist, SEO marketing manager, and so on. As for your educational background, marketing jobs mostly require a bachelor’s or master’s degree in business administration. Depending on the job specifications, further marketing degrees would be asked. Even if you are a working professional in the field, taking a course in digital marketing is an added bonus.

Having said these points, if you, as an individual, are capable of delivering and communicating innovative ideas with ease, you have the basic profile. Along with this, if you have a flair for multitasking while keeping attention to detail, you’re perfect for this field. If you are looking for marketing jobs, whether as a starting professional or experienced marketer, connect with professional recruitment platforms. Choose from the wide range of opportunities available in this industry, for the job title or location that you may have in mind.

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