guardian.co.uk, Thursday 21 July 2011 10.00 BST
Never leave an employer feeling the company is just one of many you are applying to: With competition for jobs at a premium, interviewees should ensure their answers to interview questions stand out. Avoid poorly-targeted and bland replies. Each organisation sees itself as unique and wishes to project its own identity, so never leave an employer feeling it is just one of many companies to which you are applying. Having made it clear what you admire about the company, explain how you meet its requirements and could contribute wholeheartedly to meeting its goals. Tailoring your replies in this way injects a personal touch that is convincing and brings results.
Antonia Clark is a Careers Adviser at London South Bank University